Editorial standards

Methodology

Every Carmelo Research report is a standardized catalog edition, produced by the same editorial process and published at a public list price. This page describes how our reports are built and what they are — and are not.

Sources

Our reports draw on three classes of sources, always identified in each edition's sources appendix:

• Public data — regulator publications, industry-body statistics, platform-published pricing and policy documentation, company filings and reputable trade press.
• Aggregated, anonymized market data — observed paid-traffic market data (costs, auction behavior, payout levels) aggregated across large volumes of media buying activity. This data is used only in aggregate: no individual advertiser, account or counterparty is identifiable in any publication.
• Licensed third-party datasets — where a specific edition requires them, credited in that edition.

Editorial process

• Research and drafting against the standardized structure of the publication line, so editions are comparable across countries, quarters and verticals.
• Data review — figures are cross-checked against at least one independent source where available; estimates are labeled as estimates, with the estimation approach stated.
• Editorial review — a second reader reviews every edition for accuracy, sourcing and clarity before publication.
• Standardization — the published edition is final and identical for every buyer. We do not produce customized, sponsored or commissioned versions of any report.

Who writes these reports

Carmelo Research's authors and editors have a background operating paid-traffic acquisition at international scale — buying media across markets, platforms and verticals. The catalog covers the demand side of digital advertising because it is the territory the editorial team knows first-hand.

What our reports are not

Our publications are reference works of market intelligence. They are not consulting deliverables, not produced to any buyer's specification, and not investment, legal or tax advice. Figures are market-level references, not guarantees of the costs or payouts any individual operation will obtain.

Identifiers

ISBN (for per-edition lines) and ISSN (for serials such as the Paid Traffic Benchmark Report) are listed on each edition's page when assigned. No identifiers have been assigned to the current editions yet; this page and the edition pages will be updated as registrations complete.

Corrections

If a material error is found in a published edition, we issue a corrected file and notify buyers of that edition by email with a fresh download link, at no cost. To report an error, write to research@carmeloresearch.com.br.