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Paid Traffic Benchmark Report
Quarterly benchmarks of paid-traffic costs (CPC/CPM) across major platforms, by market and vertical, with seasonality and auction-dynamics analysis, built on aggregated market data.
- CadenceQuarterly
- FormatDigital report (PDF), delivered by download immediately after purchase
- LicenseCompany-internal — perpetual, non-exclusive, internal use only (details)
- List priceUSD 3,450 per edition
What each edition contains
- Cost benchmarks — CPC and CPM reference levels across major buying platforms, broken down by market and vertical.
- Quarter-over-quarter movement — how acquisition costs shifted during the quarter and against the prior year where data allows.
- Seasonality analysis — recurring calendar effects on auction prices relevant to budget planning.
- Auction-dynamics analysis — observed changes in competition and delivery behavior in the major ad auctions.
- Sources and methodology appendix — the aggregated market data and estimation approach behind the benchmarks (see Methodology).
Benchmarks are built on aggregated, anonymized market data. Every buyer receives the identical edition; no customized cuts are sold.
Editions
Q2 2026 edition (Vol. 1, No. 1) — published July 2026
The inaugural edition covers the second quarter of 2026: the platform pricing scoreboard from first-party disclosures, Meta and Google cost benchmarks by market and vertical, the challenger platforms, seasonality and the 2026 calendar (World Cup window, US midterm cycle), auction-dynamics analysis and vertical spotlights. 56 pages, 37 exhibits.
Order this edition — USD 3,450
Ordered by e-mail · invoiced in USD (international wire) · delivered by secure download link · company-internal license. By purchasing you agree to the Terms of Sale and Refund & Delivery Policy.
How to order: send the pre-filled order e-mail (button above) → we confirm availability and send an invoice with international wire instructions (USD) → delivery within 1 business day of payment by secure download link. Details in How to order.
The Q3 2026 edition covers July–September 2026 and is scheduled for publication in October 2026. Forthcoming editions cannot be pre-ordered; write to be notified on publication.
Methodology in brief
Benchmark figures are computed from aggregated and anonymized market data covering large volumes of paid-traffic buying, complemented by public platform disclosures, and pass a standardized editorial review before publication. Full details on the Methodology page.